A society is influenced by and reflected in its stories. As individuals, and as marketers, understanding the art and science of storytelling can be a powerful personal and professional tool. Storytelling can play an important role in your company, meetings, and cultures, as well as in helping your business spread ideas and engender brand loyalty. In this keynote presentation, entertainment entrepreneur and producer Shabnam Mogharabi will offer insights into how and where to leverage storytelling as a marketing tool, what powerful moments lead to the strongest stories, and how to find opportunities for storytelling to impact your internal teams. Leveraging real-world examples, case studies, videos, and interactive exercises, she will give attendees the tools they need to tell memorable, impactful, and effective stories.

Learning Outcomes:

• Discover tips and tricks for becoming a better storyteller
• Understand the 4 EPIC moments that lead to the most memorable stories
• Learn when and how to leverage storytelling as a marketing loyalty tool
• Gain insights into the power of story for building stronger team cultures