How to Market, Sell to & Serve People Not Like You
How to Market, Sell to & Serve People Not Like You
If you could grow your business simply by marketing to your existing customers and raking in more referrals, making money would be a cakewalk. But to generate new revenue, you have to win over the customers and clients you’re not getting, but could be. Now, more than ever, it’s important to reach new prospects in different ways to grow your business.
It’s imperative to form a connection with customers and prospects in order to earn their business. This is especially true in the highly competitive business signage industry. But how do you form a connection with someone who is completely different from you? Whether it’s gender, age, lifestage, race, ethnicity or even communication preferences, you need to be able to break through barriers to connect in a meaningful way, build trust and differentiate yourself from your competition.
People spend money on what they care about. Show your customers and prospects how you fit into what they need and what they value, and they’ll show you the money. By recognizing people’s differences and just tweaking your product, message, approach or marketing efforts to reflect their values, you‘ll get the business.
Understanding your customers’ values is how you will reach new customers’ hearts, minds, and, ultimately, their wallets.
Using consumer insights and real-world examples from successful companies, retailers and other organizations, “How to Market, Sell to and Serve People Not Like You” shows you how to create a deep, values-based connection between you and your customers and prospects.
You’ll learn:
- Five low-cost / no cost things you can do right now to grow your business with new customers and increase customer satisfaction and retention
- The do’s and don’ts of marketing to different customer segments and their values
- The major macro trends that affect your business – and all of us – and how to leverage them for growth & customer satisfaction
- How to communicate in a relevant manner to stand out from your competition
- How to recover from a mistake that smooths things over EVERY TIME
